For this project, we were tasked with a delayed design freeze and a pressing need to meet a national roll out within a tight launch window. The first major redesign of Maryland, Burton’s Biscuits No. 1 hero brand in more than ten years, was no mean feat. Burton’s needed an efficient production agency that could manage artwork creation, the design roll out and approval process of more than ninety skus against squeezed timelines.
Taking a lead role to meet the reduced project timings and speed up artwork creation, Certified Graphics oversaw the technical specification of all packaging designs with the creative agency – providing technical expertise on behalf of both Burton’s and their printers with regards to design feasibility for print. After design freeze, master design templates were provided for mass roll out across the range, this involved adapting size and layout whilst staying true to the design. The application of brand assets according to guidelines and all product retouching was achieved in unison. This allowed for consistencies and efficiencies in artwork and proofing creation whilst following the print specifications of gravure, offset and flexo processes for white, clear and metallised film and not forgetting carton board.
The delivery of more than ninety print ready repro files with press colour accurate proofs was achieved in five weeks in order to meet the multiple printer deadlines – something that could not be achieved without Certified Graphics’ continuity of knowledge. Our experience of packaging specifications, planning, approval and production processes enabled this fast-moving project to be delivered against the expedited timelines with greater efficiency and shorter lead times for the client.
Certified Graphics rose to the challenge. Responding to the volume of artwork creations in a professional and productive way. They make our life easier.
Gary Pollard, Group Procurement Manager Packaging – Burton's Biscuits
